Recycling Bags are Very Interested in Foreign Countries
The export market has become the main focus of the initial appearance of products from Yogyakarta reticule. With this label CS Bag, Clara Seiffi Emmy Pratiwi send such a natural based bags woven pandanus totaling tens of thousands of items up to America. Now, his business continues to grow with the recycling bag. Local market becomes the market share to reach the next Bag CS.
Partnership system deliberately chosen entrepreneurs is familiarly called Emmy. For export business to serve the demand in terms of number and time of execution, the partnership is more appropriate for doing business. Because the payment is only made when the craftsmen to get a job or a wholesale system.
Emmy is experienced enough ups and downs in his business. But her passion for fashion products that are often categorized as handicraft made him survive. For example, exports of business bags was originally pioneered in 1998 with three friends. But since 2003, for one reason or another, Emmy continue his own business.
CS Bag then developed with various new artificial creations and innovations, including a bag of recycled newsprint, pack snacks, and toothpaste packaging. Approximately 1 200 artisans from Yogyakarta, Pekalongan, Bali, Madura, involved in the production of CS bag Bag.
“Exploration of recycled materials has been carried out since three years ago, with support from the USAID workshop. The workshop was digging staining, the use of environmentally friendly chemicals, and finding the right material,” Emmy said on the sidelines of the Compass Female Seminar on Women’s Entrepreneurial BNI & Femina , at the Four Seasons Hotel, Jakarta, Sunday (05/09/2010) then.
Sensitivity and courage to see the market develop business innovation equip Emmy bag. Eco friendly campaign emerged as the prevalent form of concern over the environment, stimulate creativity Emmy for popularizing the latest variant, CS recycling bag Bag.
Emmy believe this new variant able to attract the market. Though he acknowledges, there are still many consumers who think little of the product recycle because of the material. Though he argued, promote the quality of processing techniques. It’s just that he thinks the trend and sense of appreciation for environmentally friendly products has not been popular.
Passion with patience and conviction to capital perpetuates an Emmy for his business. He admitted that the global economic recession could make it lose up to USD 3 billion. But support from the banking business partner, to be especially helpful. Not just when the business was up, but also when it begins to decline because the effect of the crisis. Certainly a good track record in business to build confidence in the bank for CS Sec.
“Since 1998 through the export business, experience a delay payments until the new year in 2008 due to a blow struck since the global economic crisis. The delay delivery of goods also causes cancellation orders,” said Emmy.
Yet according to him, his lack of export business bag once received a claim. Quality and timeliness of delivery of a key business success more than 10 years.
Minimum 10 000 items
Although his business had declined in the crisis in 2008, but since 2010 this woman who also manages the restaurant business was starting to see increased demand, especially export of recycled products. While local markets still rely on high levels of leather bag sales.
“There must be sacrifice, especially from a personal financial subsidies in negotiating the crisis,” said Emmy, believes his business is able to achieve turnover of up to USD 12 billion in profit 30 percent as it had been felt in the boom years 1998 to 2002 earlier.
Emmy understand the true character of the buyers of its products. Buyers with a large party or a wholesaler, with a minimum number of bookings every 10 000 product items. While for retail buyers, CS Bag cooperation with the Italian brand boutiques and 25-30. Retail bookings for one type of product items maksumal 1000.
For the local market, Emmy cooperating with a number of outlets in five star resort or hotel in Bali and Yogyakarta. Bali not only become an attractive location for an Emmy marketing. We ran out of ideas, especially in product design, Bali became his favorite place. Besides looking for ideas, of course, Bali is a meeting place for various circles of various countries, which opens opportunities opening up greater market opportunities.
In addition to the buyer’s character, Emmy also understand the peak season sales of its products, ie, every September until January. Understanding of the market share that makes Emmy confident of being able to penetrate the local market and internationally, for every product innovation. Obviously because it’s quality control on every product maintained, nurtured good relationships with the craftsmen of Indonesia.
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